⊕ Expand Image Fulfilment Factory Overview Irrigation Station (2021) Site: /wiki/Encyclopedia They are personal content shoppers, video sommeliers, here to match every unknown need. They are literal tastemakers, sampling content for what might hold you captive. These workers watch you watching the content.
Site visits code#
Using the repetition and shape of YouTube's code structure, they turn the website into an industrial landscape, and its algorithm into the workers of this landscape. In Fulfilment Factory, Dinh & Kourtoukov imagine the algorithm at work. While its impact is complex and far-reaching, the algorithm itself is proprietary - entirely unknown to those who use the platform. YouTube's recommendation algorithm aims to maximize viewer watch time. Through telling imagined and fantastic stories, and creating moments and gestures of worlds, we provide new visual languages, new stories and new starting points upon which to explore some of the most prominent themes and territories of our digital culture. We make very familiar places unfamiliar again, interrupting the passive gaze and consumption of sites that we visit frequently and spend hours on without thought. ⊕ Expand Image Irrigation Station CloseupThrough worldbuilding and experiential storytelling, we expand our cultural imaginary and offer another way into synthesizing digital culture and materiality. This combination and juxtaposition opens a new space for meaning and interpretation in an ecosystem overflowing with disparate sources of information.
Site visits skin#
And uniquely, we do so by using the website’s structural surface as the terrain, co-locating the website’s skin and the site of discourse. We interrogate the power structures behind online spaces perceived to be “public” or “free”, the production of knowledge online, hidden biases and the complications of digital governance. In Site Visits we unpack digital culture topics including surveillance capitalism and the hidden control and power of algorithmic black boxes. Inspired by the discontinued Mozilla developer tool Tilt, Site Visits considers each webpage as a multisite: a website, a structural site and a cultural site, and explores these different modes of “site” by collapsing them into imagined worlds.
These landscapes are used as the physical and conceptual foundations upon which to build VR worlds that survey the cultural aspects of each site.
In Site Visits, websites are turned into 3D landscapes based on their code structure. While we experience websites as two-dimensional, the code behind them is structural, and made of levels of nested elements. Site Visits turns websites into 3D landscapes, treating each webpage as a website, a structural site and a cultural site - and collapsing these different modes of 'site' into imagined worlds.
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